{"title":"Natural Shampoo","description":null,"products":[{"product_id":"anti-dandruff-scalp-shampoo","title":"Clarifying Anti-Dandruff Shampoo for Itchy, Flaky Scalp","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.5pt; line-height: 115%;\"\u003eFlakes on your collar, and roots that feel greasy by Thursday. The two usually arrive together, because the oil is what the flaking feeds on.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.5pt; line-height: 115%;\"\u003eThis is a clarifying, silicone-free \u003cb\u003eshampoo with Tea Tree oil\u003c\/b\u003e and \u003cb\u003eNeem\u003c\/b\u003e that lifts flakes, excess oil and product build-up in one wash, without leaving hair stripped.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits of Anti-Dandruff Shampoo\u003c\/h2\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-indent: -13.65pt; line-height: 112%; mso-list: l0 level1 lfo1; margin: 0cm 0cm 4.0pt 21.55pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eReduces visible flakes with regular use\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-indent: -13.65pt; line-height: 112%; mso-list: l0 level1 lfo1; margin: 0cm 0cm 4.0pt 21.55pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eDeep-cleanses oily roots and product build-up\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-indent: -13.65pt; line-height: 112%; mso-list: l0 level1 lfo1; margin: 0cm 0cm 4.0pt 21.55pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eCools and refreshes an itchy, congested scalp\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-indent: -13.65pt; line-height: 112%; mso-list: l0 level1 lfo1; margin: 0cm 0cm 4.0pt 21.55pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eSilicone-free, so nothing accumulates on the hair\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-indent: -13.65pt; line-height: 112%; mso-list: l0 level1 lfo1; margin: 0cm 0cm 4.0pt 21.55pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eCleanses without leaving hair feeling stripped\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 4.0pt;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.5pt; line-height: 115%;\"\u003e\u003cb\u003eSilicone-free\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e·\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eParaben-free\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e·\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eVegan\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e·\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eCruelty-free\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e·\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eMade in the UK\u003c\/b\u003e\u003c\/p\u003e","brand":"Ayumi","offers":[{"title":"Default Title","offer_id":50714163151181,"sku":"AYHCADSH00250","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/8329\/3517\/files\/Anti-dandruff-and-Scalp-Shampoo-250ml-9881545146701-Img-2.png?v=1744807328"},{"product_id":"strengthening-thickening-shampoo-250ml-new","title":"Growth \u0026 Strengthening Shampoo","description":"\u003ch2\u003eGrowth-Boosting Care for Every Wash\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInfused with potent hair-boosting ingredients such as Bhringraj, Amla, Vitamin Pro B5, and Pumpkin Seed Oil—known for its DHT-blocking benefits, this shampoo fortifies hair follicles and minimises hair fall. By nourishing the scalp for optimal hair health, It enhances hair density and promotes healthy growth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTargets:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eReduces Hair Fall, Increase in Hair Growth, Dry \u0026amp; Brittle Hair.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients of Growth Shampoo:\u003c\/h2\u003eArgan , Amla, Bhringraj, Pumpkin, Vitamin Pro B5","brand":"Ayumi","offers":[{"title":"Default Title","offer_id":50714163315021,"sku":"AYHCSTSH00250","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/8329\/3517\/files\/Strengthening-and-Thickening-Shampoo-250ml-9881545212237-Img-2.png?v=1744807346"},{"product_id":"volume-shine-shampoo","title":"Volume \u0026 Shine Shampoo","description":"\u003cp data-start=\"0\" data-end=\"324\"\u003eFine hair can often feel limp, dull and weighed down shortly after washing, especially when product buildup and excess oil leave the roots looking flat. Our Volume \u0026amp; Shine Shampoo helps refresh the scalp, lift away buildup and leave hair feeling softer, fresher and easier to style without stripping moisture.\u003c\/p\u003e\n\u003ch2 data-section-id=\"17xbmye\" data-start=\"417\" data-end=\"432\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul data-start=\"434\" data-end=\"679\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"to2hjq\" data-start=\"434\" data-end=\"479\"\u003eHelps refresh flat roots and oily buildup\u003c\/li\u003e\n\u003cli data-section-id=\"jbh2lm\" data-start=\"480\" data-end=\"526\"\u003eLeaves fine hair feeling softer and fuller\u003c\/li\u003e\n\u003cli data-section-id=\"6x86an\" data-start=\"527\" data-end=\"577\"\u003eCleanses without leaving hair feeling stripped\u003c\/li\u003e\n\u003cli data-section-id=\"15k7413\" data-start=\"578\" data-end=\"622\"\u003eHelps improve shine in dull-looking hair\u003c\/li\u003e\n\u003cli data-section-id=\"xdmzoo\" data-start=\"623\" data-end=\"679\" data-is-last-node=\"\"\u003eLightweight daily shampoo for fine hair lacking volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"326\" data-end=\"368\"\u003eInspired by Ayurvedic haircare traditions.\u003c\/p\u003e\n\u003cp data-start=\"370\" data-end=\"415\"\u003eVegan. Cruelty-free. PETA Certified. UK Made.\u003c\/p\u003e","brand":"Ayumi","offers":[{"title":"Default Title","offer_id":50714163380557,"sku":"AYHCVSSH00250","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/8329\/3517\/files\/Volumising-and-Shine-Shampoo-250ml-9881545245005-Img-2.png?v=1744807352"}],"url":"https:\/\/ayumi.co.uk\/collections\/shampoo-new.oembed","provider":"Ayumi Naturals","version":"1.0","type":"link"}