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PROUD BRITISH BRAND

Why Choose Ayumi?

We are passionate about helping you look and feel your best naturally.

We combine time-tested Ancient ingredients with modern science to create quality products here in the UK.

Our commitment to quality means we rigorously test everything we make,

ensuring it's gentle, effective, and safe for daily use. 

With Ayumi, you embrace a brand that cares for you inside and out.

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MEET THE FOUNDER

Sheilesh Shah

Meet Sheilesh Shah, affectionately known as Shi, the visionary founder behind Ayumi. His passion for natural skincare and the transformative power of plant-based ingredients is not just a profession, it’s a way of life. Shi is driven by a deep commitment to creating products that promote both inner and outer well-being.