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Hair Thinning Products

Hair thinning can come from stress, hormones or simply fine hair that falls flat. Our hair thickening shampoo, sulphate-free Volume & Shine, adds body to fine strands, and our hair thickening conditioner keeps them light. Pumpkin seed oil, a natural DHT blocker, nourishes the scalp and Bhringraj with Amla help strengthen roots: our go-to shampoo for thin hair.
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6 Products

Ayumi Ayurvedic Care for Hair Thinning

Hair thinning often shows up as a wider parting, a flatter crown or hair that looks limp soon after you wash it. Sometimes the hair itself is fine, and build-up or heavy products make it look thinner still. Our hair thickening products are our Growth & Strengthening Shampoo and Conditioner. The shampoo is a hair thinning shampoo that helps add volume, and the conditioner is a hair thickening conditioner made for weak, dull and thinning hair, to help strengthen it and restore fullness. Both are made with argan, amla, bhringraj and pumpkin seed oil.

Hair Thinning Causes: Why Is My Hair Thinning?

Most hair thinning causes are a mix of several things. Knowing which apply to you helps you choose the right shampoo for thin hair, and tells you when it is worth seeing your GP.

  • Naturally fine hair. Some people have hair that is fine in diameter. It sits flatter and looks thinner, even when there is plenty of it, so a shampoo for fine hair that doesn't weigh it down helps.
  • Build-up and heavy products. Styling products and rich conditioners can weigh fine hair down at the roots and make it look thinner than it is, which is easy to mistake for hair thinning.
  • Hard water. Much of England has hard water, which can leave a mineral residue that flattens fine hair and dulls its shine.
  • Age and hormones. Hair often becomes finer and less dense with age, and many women notice changes around the menopause or in the months after having a baby.
  • Stress, diet and health. Stress, low iron, thyroid problems and crash diets are common thinning hair causes. See your GP if your hair thins suddenly.
  • Hair thinning on crown or temples. Thinning at the crown, along the parting or at the temples, especially if it runs in your family, is often genetic. Speak to your GP or a trichologist.

Ayurvedic Herbs for Thicker-Looking Hair

IngredientTraditionally Used ForWhere You Will Find It
AmlaIndian gooseberry, naturally rich in vitamin C. Traditionally used to strengthen hair and add shine.Growth & Strengthening Shampoo and Conditioner
BhringrajKnown in Ayurveda as Kesharaja, "king of hair". Traditionally used to strengthen hair.Growth & Strengthening Shampoo and Conditioner
ShikakaiA traditional Ayurvedic hair cleanser, used for centuries to wash and condition hair.Growth & Strengthening Shampoo and Conditioner
Argan oilRich in fatty acids and vitamin E, and used to soften and condition hair.Growth & Strengthening Shampoo and Conditioner
Pumpkin seed oilRich in fatty acids and plant sterols, and has been known to help block DHT, the hormone linked to hereditary hair thinning. We include it for its nourishing fatty acids.Growth & Strengthening Shampoo and Conditioner
Panthenol (pro-vitamin B5)Helps hair hold on to moisture, so it feels smoother and softer.Growth & Strengthening Shampoo

Our Hair Thickening Shampoo and Conditioner

ProductMade ForHow to Use
Growth & Strengthening Shampoo (250ml)A hair thickening shampoo that helps add volume and improve texture. Lab tested for hair growth and reduced hair fall.Wet your hair thoroughly, massage the shampoo gently into the scalp and rinse. Follow with the conditioner. Use twice a week.
Growth & Strengthening Conditioner (250ml)Weak, dull and thinning hair. Helps strengthen it, restore fullness and reduce breakage and split ends. Lab tested for hair growth and reduced hair fall.Apply from the middle to the ends of your hair, avoiding the scalp. Leave for 2–5 minutes, then rinse.
Hair Growth & Strengthening DuoThe shampoo and conditioner together, in one set.Use as above, shampoo first and then conditioner.

Why Choose Our Hair Thickening Products

  • Made for thinning hair. Our conditioner is made for weak, dull and thinning hair, and our shampoo helps add volume.
  • Ayurvedic herbs. Amla, bhringraj and shikakai have long been used in Ayurvedic hair care, and all three are in both products.
  • Made as a pair. Our hair thinning shampoo and conditioner are designed to be used together, and you can buy them as the Hair Growth & Strengthening Duo.
  • No mineral oil. We don't use mineral oil in any of our products.
  • Lab tested. Both the shampoo and the conditioner are lab tested for hair growth and reduced hair fall.
  • PETA certified, vegan and cruelty-free. Both products are PETA certified, vegan, cruelty-free and made in the UK.

Building a Hair Thinning Routine

StepHow OftenWhy
1. Wash with our hair thinning shampoo (Growth & Strengthening)Twice a weekMassage gently into the scalp, where build-up sits, then rinse thoroughly.
2. Condition with the Growth & Strengthening ConditionerAfter every washMiddle to ends only, for 2–5 minutes. Keeping it off the scalp stops the roots falling flat.
3. Dry the roots firstEvery washLift the roots with your fingers as you dry them on a low heat setting, then dry the lengths.
4. Keep goingSeveral weeksUse the pair regularly for several weeks before you judge the results.

What to Look for in a Shampoo for Fine Hair

  • A formula that doesn't weigh hair down. Rich, heavy products can flatten fine hair. The best shampoo for thin fine hair leaves your roots clean and light.
  • Conditioner on the ends only. Thinning hair needs care through the lengths, not at the roots. Choose a hair thickening conditioner and keep it away from the scalp.
  • A matching pair. A hair thickening shampoo and conditioner made to work together are less likely to undo each other.
  • A light oil, if you use one. If you want a pre-wash oil, choose a light one and keep it off the roots. See our hair thickening oil options.
  • Realistic claims. A thickening shampoo can help hair look and feel fuller, but no shampoo can reverse hereditary hair thinning. See your GP if you are worried.

Everyday Ways to Thicken Hair's Look

These ways to thicken hair's look take little effort, and they work alongside any shampoo for thin hair.

  • Keep conditioner off the roots. Apply it from the middle of your hair to the ends, so the roots keep their lift.
  • Rinse thoroughly in hard water. In hard-water areas, rinse well after both shampoo and conditioner so no residue is left behind.
  • Look after the ends in winter. From October to March, central heating dries the ends. Leave the conditioner on for the full five minutes.
  • Turn the heat down. High heat can damage fine hair, so use a lower setting and style less often.
  • Silk or satin at night. A silk or satin pillowcase causes less friction than cotton, which helps hair that breaks easily.

Shop our hair thickening products above, or browse our shampoo and conditioner collections. If your hair thinning comes with more shedding than usual, see our hair loss products, and for length, our hair growth products.

FAQ

Why is my hair thinning? What are common hair thinning causes?

Thinning hair causes include stress, hormones, age, genetics and low iron. See your GP if your hair thins suddenly.

Hair thinning on crown: what does it mean?

Thinning at the crown is common with age and genetics, in men and women. A volumising routine helps hair look fuller, and your GP can check the cause.

What's the best shampoo for thin fine hair?

A shampoo for fine hair that adds body without weighing it down, like our Growth & Strengthening Shampoo, a hair thinning shampoo that helps add volume.

Does a thickening shampoo make hair grow thicker?

No shampoo changes the thickness each hair grows to. A hair thickening shampoo helps hair look and feel fuller. If you are losing more hair than usual, see our hair loss range.