How It Works
Sign up
Create an account on our store
Earn points
Earn Ayumi points with each purchase you make. Points = £1
Get rewards
Redeem your points for discounts
Ways To Earn
Earn points with these actions
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Birthday points300 Ayumi Points
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Follow on Instagram50 Ayumi Points
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Sign up50 Ayumi Points
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Subscribe to newsletter300 Ayumi Points
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Follow on TikTok50 Ayumi Points
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Leave a review50 Ayumi Points
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Place an orderEarn 5 Ayumi Points for every spent
Ways To Redeem
Redeem your points for these discounts
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Amount discount100 Ayumi Points =
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Free shipping400 Ayumi Points
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Free product400 Ayumi Points
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FAQ
How do I earn loyalty points?
Earn points every time you shop with us—it’s our way of saying thank you. You can also collect bonus points by leaving a review, referring a friend, or subscribing to our emails. We’ll even treat you to birthday points each year! Keep an eye on your inbox for special events, including chances to earn double points. Subscribe to emails so you don’t miss out.
How do I redeem my points?
Redeeming your points is easy! Once you’ve earned 100 points (£1), log into your account. Head over to the loyalty page and click "Redeem Points." A unique code will pop up on your screen, and we’ll also email it to you.
Do points expire?
Yes, points are valid for 365 days after they’re earned. Don’t worry—we’ll send you a reminder email 60 days before they expire, giving you plenty of time to use them. (Make sure you’re subscribed to our emails to receive these reminders!)
Can I earn points on sale or discounted items?
Yes, you can! Points are earned on sale and discounted items too.
How can I check my points balance?
Make sure you're logged into your account. Head to your loyalty page, here. Your points balance will be displayed here.
Can I transfer my points to someone else?
No, points are non-transferable and linked to your account only.
Can I use my points with other discounts or promotions?
Loyalty points can’t be combined with other discounts or promo codes.
Why can’t I use my points?
If you’re having trouble redeeming your points, here are a few things to check: Is your basket total at least £25? (That’s the minimum required to use points.) Are you logged into your account? Are all the items in your basket eligible for points redemption? Check your email (and junk folder) for your discount code if needed. If everything seems correct and you’re still having issues, feel free to contact us—we’re here to help!