2 reviews

Volume & Shine Shampoo

Name: Volume & Shine Shampoo
Brand: Ayumi
SKU: AYHCVSSH00250
Price: 12.99 GBP
Availability: InStock
Rating: 5.0 (2 reviews)

Ideal for Dull, Limp Hair Lacking Volume

250ml

£12.99

Lab Tested

UK Made

Cruelty Free

Vegan

Fine hair can often feel limp, dull and weighed down shortly after washing, especially when product buildup and excess oil leave the roots looking flat. Our Volume & Shine Shampoo helps refresh the scalp, lift away buildup and leave hair feeling softer, fresher and easier to style without stripping moisture.

Key Benefits

Helps refresh flat roots and oily buildup
Leaves fine hair feeling softer and fuller
Cleanses without leaving hair feeling stripped
Helps improve shine in dull-looking hair
Lightweight daily shampoo for fine hair lacking volume

Inspired by Ayurvedic haircare traditions.

Vegan. Cruelty-free. PETA Certified. UK Made.

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Quantity

Free shipping over £40

30 Days Returns

Why Customers Love This

Hair feels cleaner for longer between washes
Helps roots feel lighter without over-drying the scalp
Creates a softer, fresher feel after washing
Fine hair feels easier to style and manage
Works well for oily roots and dull lengths
Fresh everyday shampoo for hair that falls flat easily

Active Ingredients

Amla

Bhringraj

Hibiscus

Pumpkin Seed Oil

Panthenol (Vitamin Pro B5)

Aqua (Water), Ammonium Lauryl Sulfate, Coco-Glucoside, Decyl Glucoside, Cocamidopropyl Betaine, Acrylates Copolymer, Glycerin**, Quaternium-80, Hibiscus Sabdariffa Flower Extract, Phyllanthus Emblica (Amla) Extract, Polyquaternium-11, Glyceryl Oleate, Acacia Concinna (Shikakai) Fruit Extract, Sapindus Trifoliatus (Aritha) Fruit Extract, Eclipta Prostrata Extract, Cyperus Rotundus Root Extract, Carica Papaya (Papaya) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Cucurbita Pepo (Pumpkin) Seed Oil***, Panthenol (Vitamin B5), Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citrus Nobilis (Mandarin Orange) Peel Oil, Sodium Chloride, Citric Acid, Parfum, Sodium Benzoate, Potassium Sorbate, Sodium Levulinate, Benzyl Benzoate*, Benzyl Salicylate*, Citral*, Hexyl Cinnamal*, Limonene*, Linalool*. *Naturally occurring in essential oils, **Vegetable Origin, ***Organic.

Benefits

Helps Fine Hair Feel Fresher and Fuller

Fine hair can start to feel flat quickly, especially when heavier shampoos leave buildup around the roots. This lightweight shampoo helps lift away excess oil and residue without leaving hair feeling stripped. Amla and Bhringraj are traditionally used to help support fuller, healthier-feeling hair with regular use.

Cleanses Oily Roots Without Drying the Hair

Hair can often feel greasy at the roots while the lengths stay dry and dull. Aritha, also known as Soapnut, helps cleanse away excess oil, buildup and daily impurities while helping the scalp feel clean and refreshed after washing.

Leaves Dull Hair Softer and Shinier

Dull-looking hair can lose softness and shine through styling, buildup and everyday stress. Hibiscus and Pro Vitamin B5 help smooth rough lengths so hair feels softer, looks shinier and is easier to manage after washing.

Softens Dry Lengths Without Heavy Residue

Fine hair still needs moisture through the ends, but richer shampoos can leave it feeling heavy. Pumpkin Seed, Hibiscus and Pro Vitamin B5 help soften dry lengths and rough ends without coating the hair or flattening the roots.

Helps Support Stronger-Feeling Hair

Daily brushing, styling and washing can leave fine hair feeling weaker over time. Amla, Pumpkin Seed and Bhringraj are widely used in Ayurvedic haircare to help support softer, healthier-feeling hair while improving overall condition and manageability.

Improves Manageability and Softness

Volume & Shine Shampoo leaves hair easier to manage and style. Hibiscus and Pro Vitamin B5 smooth rough strands, reduce tangling, and improve overall texture. Hair feels softer, more flexible, and easier to detangle, making daily hair care routines simpler and more enjoyable.

Nourishes Hair with Vitamins and Minerals

This herbal shampoo delivers essential nutrients directly to the hair and scalp. Amla provides vitamin C, Pumpkin offers minerals and fatty acids, and Hibiscus contributes amino acids. Together, they nourish hair deeply, improving strength, texture, and vitality while supporting healthy, well-conditioned strands.

Suitable for Regular Use on All Hair Types

Formulated with gentle, plant-based cleansers and nourishing herbs, Volume & Shine Shampoo is suitable for daily or frequent use. It works well for fine, normal, or dull hair needing volume and shine. The balanced formula supports healthy hair without causing dryness, buildup, or irritation.

How to Use

Wet hair thoroughly with warm water.
Massage shampoo gently into the scalp and roots to create a light lather.
Work through the lengths to help remove excess oil, buildup and daily impurities.
Rinse thoroughly until hair feels clean and refreshed.
Follow with Ayumi Volume & Shine Conditioner through the mid-lengths and ends before rinsing.

Safety Precautions

For external use only
Avoid contact with eyes
Discontinue use if irritation occurs
Keep out of reach of children
Store in a cool, dry place away from direct sunlight

Ingredients

Aqua (Water), Ammonium Lauryl Sulfate, Coco-Glucoside, Decyl Glucoside, Cocamidopropyl Betaine, Acrylates Copolymer, Glycerin**, Quaternium-80, Hibiscus Sabdariffa Flower Extract, Phyllanthus Emblica (Amla) Extract, Polyquaternium-11, Glyceryl Oleate, Acacia Concinna (Shikakai) Fruit Extract, Sapindus Trifoliatus (Aritha) Fruit Extract, Eclipta Prostrata Extract, Cyperus Rotundus Root Extract, Carica Papaya (Papaya) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Cucurbita Pepo (Pumpkin) Seed Oil***, Panthenol (Vitamin B5), Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citrus Nobilis (Mandarin Orange) Peel Oil, Sodium Chloride, Citric Acid, Parfum, Sodium Benzoate, Potassium Sorbate, Sodium Levulinate, Benzyl Benzoate*, Benzyl Salicylate*, Citral*, Hexyl Cinnamal*, Limonene*, Linalool*.

*Naturally occurring in essential oils, **Vegetable Origin, ***Organic.

Delivery Details

For all orders £40 and above within the UK, Ayumi Naturals will provide you with FREE Delivery.

UK standard tracked delivery: £3.99 This service normally takes between 1 – 3 working days.

UK next day tracked delivery : £8.99 (if ordered by 2pm, excludes weekends and bank holidays)

UK rates DO NOT apply for Guernsey & Jersey. For orders to Guernsey & Jersey, the respective region must be selected from the “Country / Region” shipping field. Shipping cost available at checkout.

Brexit Shipping Update: Good news for our EU customers:
We’re now IOSS (Import One-Stop Shop) members, which means any orders from us to EU countries will not incur any additional duties or customs charges. Unfortunately we are currently unable to ship to Russia and Bulgaria. You can shop with confidence, knowing there will be no surprise fees at delivery.

Please note: To qualify for IOSS, the total order value should not exceed €150.

Volume & Shine Shampoo250ml

250ml

Free shipping over £40 Free 30 Days Returns

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Quantity

Complete Your Ritual

Hair Volume & Shine Duo

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Steps

Step 1 : Shampoo

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Step 2 : Condition

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Hair Volume & Shine Duo

£26.58

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Steps

Step 1 : Pre-Wash Oil

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Step 2 : Shampoo

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Hair Volume & Shine Trio

£37.90

£40.97

Steps

Step 1 : Pre-Wash Oil

Twice Weekly

Step 2 : Shampoo

Twice Weekly

Step 3 : Condition

Twice Weekly

Save 7%

FAQ

Why does my hair feel flat again the day after washing?

Fine hair can become weighed down quickly, especially when there is excess oil, dry shampoo or styling product buildup around the roots.

Why do my roots get greasy so fast?

Natural oils can spread more quickly through fine hair, which is why roots can start to look oily sooner than thicker hair types.

Can a volumising shampoo actually help fine hair?

Lightweight shampoos help remove buildup and excess oil without leaving fine hair feeling heavy after washing.

Why does my hair still feel dull after washing?

Buildup, excess oil and dryness through the lengths can all affect how soft and shiny hair looks after washing.

Will this shampoo leave my hair feeling dry?

Our formula is designed to cleanse gently while helping hair feel soft, fresh and easier to manage after rinsing.

Why does fine hair get weighed down so easily?

Fine hair has less density than thicker hair types, so heavier products and excess residue can flatten the roots more quickly.

Is this shampoo good for oily roots and dry ends?

Yes, it helps refresh buildup around the scalp while leaving the lengths feeling cleaner and softer after washing.

How often should I wash fine hair?

This depends on your hair type and styling routine, but many people with fine hair wash every 2–3 days to help keep roots feeling fresh.

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Key Benefits

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Active Ingredients

Active Ingredients